Metrics and Design
The conversation around metrics and design seems a little silly. As a designer my job is to make something that people will use. If something can give me a yes/no answer to the question of “does this design work better?” then why would I not be psyched to have that answer?
If we’re talking about a question as precise as “which shade of blue do users prefer,” then the problem is that you need to A/B a new design that gets results that dwarf any gains made from changing a single hue.
